Advertising and marketing is a combination of witty punchlines, mind blowing graphics, immersive sound and a kaleidoscope of colour and light. The right
combination of all these aspects creates a campaign that leaves a lasting impression. A lasting impression is what permeates the very fabric of credibility. Your
campaign should astound your audience to the brink of disbelief, but not altogether... It should excite the mind and simultaneously stir the intellect without breaching
the confines of originality.